Intermodal Freight Volume vs. Headcount: Sustaining Growth with Tech
In any business, the typical logic is that to maintain a successful operation you’re going to need to hire an entire team to handle things. For intermodal marketing companies (IMCs), this would make sense, since more intermodal volume coming into the mix means more people need to come in and take care of it. Or does it?
What if there’s technology out there that can handle more intermodal volume while keeping your core operation intact? There is. Simply put, using a product like DrayNow to execute the transport of intermodal freight does not require as much manpower compared to the traditional IMC business model. It completely eliminates the need to call up carriers for capacity, search for trip status updates, and then trying to round up all necessary documents post-trip.
Intermodal freight that goes onto the DrayNow platform can be touchless, meaning that a user posts the trip to the platform, and our technology does the rest. Our team uses the exact same platform that customers use and can see every freight move in real time, so they can jump in whenever an issue arises. Between the technology and the team behind the scenes, freight is able to move with as little user action as possible.
Not only does DrayNow take away those time-intensive tasks, it provides better solutions for each part of the freight move.
Less manpower for each load using DrayNow means that an IMC can expand their business without having to increase expenses by building out a team. If intermodal freight moves can be completely touchless, it’s logical to say that greater intermodal volume doesn’t always have to translate into a greater headcount.
Not only does DrayNow take away from time-intensive tasks, but the technology also provides better solutions for each part of the freight move. The platform is making each intermodal freight trip more efficient. Loads get put on a marketplace for carriers to pick up, location services & integrations allow customers to see a trip moving in real time, and documents are uploaded and available all in one place.
The DrayNow produce is a solution for companies to manage larger volumes of freight without having to overinflate their operation. It’s not here to replace people with a machine, it’s here to transform the traditional intermodal marketing company setup while providing efficiency on every move.
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